We are proud to announce that two of our executives have been promoted to new and senior roles within Sitel Group®. 

Added responsibilities

Nicolas Raffin, CEO and co-founder at innso, has been named Chief Technology Officer – Software R&D for Sitel Group 

He is now not only reponsible for leading the design, development, engineering and tech delivery of the innso customer service software suite, but also for for all CX Technology products within Sitel Group. He also leads the integration roadmap for Sitel Group technology partner products.  

Ana Athayde, innso’s General Manager, is now the Global Head of CX Technology for Sitel Group 

She will define the go-to-market strategy, build the global technology roadmap, lead the development of technology partnerships and alliances, and drive sales, solutions, and delivery of the group’s CX Technology products and partner products.

A global customer service technology offer from Sitel Group

Nicolas founded innso in 2014 with Sitel Group President, CEO & Co-Founder Laurent Uberti, and Sitel Group Global CTO David Slaviero. Their aim, then as now, was to bring innovation and agility to customer service. Today, numerous customers have adopted innso software and appreciate its truly operations-centered approach. 

Thanks to the strong links between innso and Sitel’s operational teams, innso has access to a global CX lab. This connection has been a major advantage for the development of innso software. It further optimizes innso’s agent and customer experience with pertinent, operational feedback delivered to listening ears.

The above promotions demonstrate the strategic orientation of Sitel Group around its technology offer. They are yet another sign of a very close collaboration between innso and Sitel Group. This collaboration continues to create opportunities for further improvement of our customer service product and offer our clients the best in customer service CRM. 

You can find more information on Nicolas and Ana’s new roles in Sitel Group’s press release.